As the lead designer for the "We Are Family" Holiday Campaign, my role involved working with the creative director to establish the comprehensive creative vision to drive peak holiday sales across all customer touchpoints. I conceptualized the visual narrative—focusing on warm, approachable, and festive family moments. To ensure brand consistency and maximum impact, I collaborated closely with cross-functional partners across the brand (including Merchandising, Copywriting, and Marketing) to translate the key visuals into high-performing assets, including the direct mailer layout, responsive e-commerce homepage & site banners, and a dynamic suite of email designs, successfully delivering a cohesive and profitable holiday campaign.