Serving as the Lead Designer for the Christopher & Banks Denim Campaign, I closely supported the Creative Director in establishing a fresh, confidence-boosting visual narrative for the core denim line. I was responsible for translating the approved creative concept—focused on perfect fit and comfort—into final, high-impact assets. My focus was leading the execution and design of the comprehensive direct mailer where I defined the layout, product hierarchy, and typographic style. Simultaneously, I managed the creative development for the e-commerce site experience, designing a responsive landing page and category landing pages to ensure the digital journey seamlessly mirrored the print catalog's aesthetic, thereby achieving a cohesive and effective launch across key retail channels.